Advertisers who make calls to customers will come under the lead generation laws, according to a new directive from the Canadian telecom authority. The rules mention that advertisers making telemarketing calls have to register themselves with the government as telemarketers and they will be legally subjected to the same laws as a telemarketing services firm. The new rule was necessary because many advertisers was making use of this loophole to contact prospective customers as call center agents are more likely to do. Their violations of the laws were being held against the BPO sector.
As a matter of fact, several call centers have been fined by the Canadian government for violating the telemarketing laws. However, because of any teeth in the law, the authorities were not able to realize any payment. The BPO units are still withholding the fines that they are supposed to pay. Insiders of the business process outsourcing industry feel that it’s important for the authorities to ensure that the guilty firms pay the fine. Without a proper procedure to get these fines extracted, the telemarketing services sector will not pay heed to the laws. That, in turn, would harm other BPO service units in their drive to offer only industry-recommended lead generation procedures.
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