Advantages of Cross Selling in Lead Generation

The lead generation processes of many call centers revolve around cross selling. This is the procedure of offering the existing consumers some related products/services. This sales lead generation process has numerous advantages, both for the call center as well as for the consumer. To begin with, the telemarketing agents can sell products/services to existing customers. This is like tapping the same consumer base and coming up with a fresh set of revenue earnings. Cross selling works particularly well in the retail sector. Telemarketing services receive a considerable boost when the BPO unit tries out the process of cross selling.

From the perspective of the consumer, cross selling works well because the lead generation agents tap into their latent demands. They may not be aware of certain products/services that can make life easier. It’s the job of the telemarketing agent to poke at that demand and offer them something that they need but didn’t realize that. Sales lead generation, in this case, acts in favor of the consumer as well. Clients, who have a chain of products, often ask BPO units to help them out with cross selling. It’s a nice way to have revenues coming in from your existing group of customers. There is a little risk as well. If the new product doesn’t live up to what the consumer expects, it reflects badly on the brand identity of the client.