Converting Online Traffic to Lead Generation

Many call centers are now relying on websites for lead generation. Web 2.0 tools are great to get some quality leads into the kitty. However, you have to be careful about converting the traffic that comes to the client websites into leads that make money. Search engine optimization (SEO) methods can get you the traffic. But to convert them into sales lead generation, you need more than a website. The BPO web designers have to build up a website that has easy navigation and also makes the flow of traffic easier from the home page to the internal pages. The easier it is for the users to use the website, the better chances you have of making a sale.



Another way to boost lead generation through websites is to keep the information form easy and simple. Users don’t like it when you hold out a form that requires inane data and is unusually long. Sales lead generation cannot work out if the users get turned off by the forms that you have on the website. A good idea would be to keep other options for the users to sign up. Users may want to contact you through email or leave a comment. The inbound call center agents can process those emails and see if they can use them for telemarketing. There must always be this synergy between the telemarketing services team and the web marketing department. That’s how the BPO firm can have the best of both worlds.