Tussle over BPO Calls Persist

The tussle between the ruling government and the BPO units continue! Yes, the two warring parties are still locked in a struggle over the do-not-call list. The list, as many of you are aware, forbids outbound call center agents from making lead generation calls. The ones who sign up for this list have to be struck off the telemarketing list because if you call them, you are actually violating telecommunication rules.

However, because many of the call centre units are based outside the country and does not fall under the jurisdiction of the state, the law continues to be violated. Cumbersome judicial procedures stop many of these irritated targets from going to court. Several public litigations filed against many call center services have again brought up this issue for debate.

The authorities this time have a different approach to seal off pesky lead generation calls. They are planning to order a blanket ban for outbound call center on all phone numbers. Only those who sign up for a list will receive telemarketing calls and text messages. It will be a do-call list that call center agents have to abide by. They can make calls to only numbers that are on the list.

The do-not-call list did not work for the phone answering service regulators because people were not aware about how to sign up or if there is such a facility at all. Only time will tell how BPO companies combat with such a stringent regulatory method.