Sri Lanka Taking Telemarketing Seriously

The Sri Lankan government is taking their call center services seriously. They are approving plans for the development of a world-class telemarketing sector that can handle telemarketing services from a global clientele. The island of Sri Lanka has the same advantages that you would expect from a developing country – they have cheap establishment costs to house many a telemarketing company, they have a strong English-speaking population to provide them with a manpower and they also have a lot of talent that can be exploited by the business process outsourcing sector.

Moreover, the island has not had many call centers. So the competition is much shallow for the newbie in the field to make an impression, not to mention the cost cuts.

Recent reports tell us that the Sri Lankan government is helping a private player set up a call center in the war-torn city of Jaffna. The idea is to inject some development in the city through the help of telemarketing services. The employment factor is a major reason why the government is ready to invest time and even money to build up a better telemarketing sector.

They want to have a share in the ample business process outsourcing pie. They want to cash in on the many advantages that they have as a business outsourcing destination and turn those into earnings for the country.