Telemarketing as an industry was facing an existential threat. Consumers were tired of outbound call center agents hounding them with products/services. A telemarketing company would go to great lengths to try and sell their wares without turning the eye of the telecommunication authorities onto themselves. B2B telemarketing was completely ruled out at a point because no business could be conducted over the phone, thanks to emails.
Business heads wouldn’t even come in to talk to you on the phone. In such a situation, the telemarketing call center was frantically searching for ways in which they can carry on making telemarketing calls without coming across as pesky or pushy. Finally they decided to try out targeted telemarketing services.
In targeted telemarketing, the outbound call center does not go to town calling anyone and everyone. In this approach, you know the statistical data before making telemarketing calls. Does the person fall under the income group that can purchase the product/service? Does he have an outstanding loan that he’s yet to pay?
These are answers that you can parse from the data you have. Base your telemarketing services on these data. Once the telemarketing company knows how to segment the market and then call, there will be a cork on wastage. Only relevant consumers will get calls. That would be the ideal use of telemarketing business services.
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