Monday, July 5, 2010

Exposure Matters in Call Center Business

Exposure to the clients in countries like USA will work wonders for the domestic call center sector. That’s what the BPO insiders in countries like Kenya feel. They are right in their assessment. The answering service abilities of these countries need to be displayed to the clients out there. It’s only by the process of exposure and networking can they hope to be in contention when phone answering projects come up for grabs.


As of now, most call centre units in Kenya and other countries of Africa are content with help desk solutions and data entry jobs. It’s true that many of the business outsourcing firms vying for projects don’t really have what it takes to handle high-octane projects.

Making a humble start is the thing foremost on the minds of these BPO pioneers. They know they are representing the call center facilities of their respective countries. Allegations of unprofessionalism or inability to provide quality call center services will not just jeopardize their chances of bagging projects. It would also throw a shadow of doubt over call centre units functioning in these countries.

That is like too much on stake for these business outsourcing players. Come to think of it, the pressure can also make them crumble. Experts of business process outsourcing advise them to just do their job without the pressure to perform. It remains to be seen if they can keep the national flag flying high.

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