Call center services doesn’t always mean that it has to be voice calls or customer service. There are other call center processes and departments that are making themselves felt. For example, the lead generation team is increasingly depending on online methods for their leads. The various telecom authorities have pulled the plug on telemarketing calls in a big way. They are getting more leverage out of search engine optimization and social media marketing. Though social media is a far tougher nut to crack than search engine algorithms, BPO units are now doing it the right way. The promotion and branding of products/services on sites like Facebook and Twitter is fast catching on.
Offbeat call center services are the order of the day. Clients want these new methods to be used to promote and market their products/services. They are requesting BPO units to try out Web 2.0 tools for their lead generation online. The shrinking telemarketing database has a lot to do with these fresh inroads into offbeat tracks. However, these new approaches will be crucial for greater innovations in the future. Call centers have to find out these paths so that they can go on to do something fresh, something different from what their competitors are doing.
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