There’s some sort of process and method that is followed when your BPO strikes a deal with a client. The representatives of the call center would like to hard sell their call center services. The problem is that when they try to do that, they often tend to go overboard. They give off this impression that they can achieve more than they actually can. This spurs the client into thinking that they can expect some major hauls in their business because of telemarketing services. While this is true, in the short term parlance, it’s quite impossible to attain. When clients find that out through practical experience, there is a growing mistrust between the business partners, something that is not ideal for growth and progress.
The ideal way to negotiate BPO deals is to keep things straight. Talk it out with your client and set realistic targets on telemarketing services. When you spell it out how the project is going to phase out, clients are grounded about their expectations. The lead generation department needs to be careful about their targets as well. It is advisable to set targets according to the technology you have on board and the manpower at your disposal. Bite off only what you can chew. If clients come out of the partnership bitter and disillusioned, it’s bad for your call center.
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