Lead Generation Both Ways

As the ways of doing business changes, the onus of generating sales sometimes lie with the consumers! Yes, the consumers are the ones who often initiate the lead generation process. This is true for the call center units that rely on online methods to generate leads. The BPO units have the task of putting up content on the websites or on other promotional websites and directories. They don’t have the active role of contacting the users. The initiative lies with the user to call the phone answering service and ask for additional information or ask about purchasing the product/service. When they make the call, the lead is generated. So, in a way, the BPO service only plays a passive role in this cycle.

The same can be said about certain call center services, like finance or insurance. There are lots of customers out there who want to think over the offer made by the call center agent. They may wish to speak to some friends or experts that they know. In such cases, the BPO agents have to give them the due time. This is a sort of passive sales lead generation, too. If the customer is not interested in the offer that you have made, then they are not going to call back or encourage follow-up calls. On the other hand, should they call back, the sales cycle is complete.