Lead generation can be quite a disaster if you are depending on purchased email lists. When call centers are buying email databases from sources, they are making a mistake. It’s true that the BPO agents will get some email ids to write to, but writing to them won’t be of much value. These email ids have been subjected to several marketing campaigns conducted by call center units over time. They are now saturated with these newsletters and offers. They are done with the whole system! They will sooner than later reach out for the ‘Mark Spam’ button. If you are looking to do some quality sales lead generation through emails, you will have to try a different track.
Call centers can track the users visiting the client’s website and pick up email ids from there. It makes more sense to lead generation if you are writing to people who actually care about your products/services and your brand than rank strangers who know nothing about you. BPO agents can track these users and try to convert their curiosity into sales. You can direct your newsletters and other promotional material to these email ids. Come to think of it, the outbound call center agents can use these emails as reference as well. It makes the telemarketing calls more justified when they are preceded by emails.
Virtu Sol is providing Appointment Setting and Lead Generation services for Insurance Agents and Insurance Companies. Insurance sector is scheduled with busy tasks and appointments. Responding a call in busy hours is a complicated for every agent. Virtu Sol has developed innovative solutions to make the job easy for insurance agents. We have a professional and experienced team in handling the appointment setting activities for the leads provided.Lead Generation
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