Monday, October 25, 2010

Analyzing Customer Service

It is important for the call centers to analyze their customer service. The reason is simple. Most consumers complain about the kind of after-sales service that they receive. Many of them turn to other brands because they are not happy with the answering service department. The clients need every consumer on their database now, what with getting them onboard getting increasingly more difficult. Analyzing this department is not easy. You have to take various aspects into consideration. For example, if you follow the speech pattern of the customers, you can find how just how satisfied they are with the call center services. If you find that they are not responding to your service favorably, it’s time to ask questions.

Analyzing Customer ServiceWhere do you think your customer service is not performing? Is it because your call center agents are not being able to solve their problems on the very first call that they make? Or is it because the caller is being transferred around too many times? When you get the answer to your question, it’s time to resolve those issues. Check with your inbound call center team if they are aware of these issues. Ask your team leads and supervisors to get your agents and work on these weak links. It takes a while to fix an issue on the BPO front, but it’s necessary that you make the effort. Once you are done, keep analyzing to check if things are running well.

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