The Canadian citizens are preparing themselves to wage another battle with telemarketing calls in the coming year. The Canadian government is conducting the census as per their rule of having one every five years. But they have not made the survey mandatory! The citizens have to answer call center calls asking for their basic information like name, address, age and sex. But they are not liable to answer BPO agents asking for their education, ethnicity and other personal details. The Canadian government is likely to fine citizens who don’t answer the basic information calls. However, the ground is set for the telemarketing services centers to tap the citizens for information that is not related to the census.
That is the fear on the minds of the citizens. They are wary of call centers tapping them for information to build up their database. This sort of a mass survey will be extremely beneficial for BPO units who want to add some more columns to their database. The government is taking steps to ensure that fraudulent call centers don’t use the guise of the census to gather information for their business profits. The survey will be conducted across 4.5 million Canadian homes and the whole logistical arrangement will be nightmare for the government. It remains to be seen how the call center units hired by the government do their job.
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