SEO efforts conducted by BPO units have not always borne fruits. There are several reasons why the online lead generation pie doesn’t really offer rich dividends to call centers. There are these times when the amount of traffic coming in to the client’s website because of SEO don’t turn into that much of leads. The amount of resources spent in conducted SEO operations to get higher rankings on the search engines like Google, Yahoo and Bing, do not translate into successful sales lead generation. Call center managers would be doing a mistake if they assume that the online traffic is all they need to get better leads. A study of website statistics like Google Analytics or Stat Counter will show that users are coming to the website, but not sticking to it.
That’s when the call center needs to review their websites. Check for the content and the website design. Many BPO units often tend to clutter their website with too much on the head banner. White space is important for emphasis. Users may be repelled by the look of the website. Similarly, a lengthy lead generation form is another turn off! Online users pay for their internet time. They have no patience to fill up a form with information that has nothing to do with what they want. Make the forms crisp and the website navigation smooth. And keep studying the user trends to find out what work you need to do in the weaker areas.
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