Thursday, June 10, 2010

For Better Lead Generation Tools, Go Online!

Lead Generation ToolsIt’s official now! Business trends are moving away from offline modes to online ones. We know that lead generation was heavily dependent on the outbound call center team. That is changing. Now market studies and surveys are showing that emails and websites are becoming more efficient in providing qualified leads. Web leads are the order of the day because people like to look for information online. They impart a lot of credibility to companies which have a sparkling website rather to those which have telemarketing people calling them up. The need of the hour is pull marketing instead of push. What with call center services including website creation and designing and marketing, the race to go online has just begun.

The results of the lead generation survey should serve as an example to many of the business firms who are still working without a website. It’s high time to get a corporate website at least. Call center agents would like to use your website as a landing page for their leads as well. Moreover, the inbound call center team would appreciate queries through emails and website comments because sometimes the call volume goes beyond control, especially when the business firm plugs in phone numbers in DRTV ads. Responding to emails also give them the chance to pitch sales more elaborately and professionally.

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