B2B lead generation is different from the other processes in this genre. Here the call centers have to deal with the business heads of firms that your client wants to do business with. A new way to approach them is through professional networks like LinkedIn. Creating a profile and interacting with the entrepreneurs through such networks builds up a professional attitude. BPO firms that have quality B2B projects are sizing up their option more than ever. Let’s find out how call center agents can do a good job on LinkedIn. Step 1 would be to create a profile. Experts suggest that you spend considerable time on this. Key in authentic information and try to cover all the fields. Your profile is going to be a sort of a CV for your business. Do it with the due diligence.
Call centers need to take care in providing easily accessible means of contacting the inbound call center desk. Provide phone numbers, IMs, blog and website links. If the call center agents are using emails to communicate, make sure they have the right signature line with the same information. No entrepreneur has the time to hunt out a contact address or email id from the website. The BPO agents have to ensure that they have access to contact data at their finger-tips. Finally, try to talk to the entrepreneurs through emails and LinkedIn mails. Unless you network actively, you are not going to achieve much.
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