Websites can be really useful as lead generation beds. But are the BPO units getting the most out of them? Seems that the answer is no! Let’s take a quick look at the ways in which call center units can work towards better sales lead generation through websites. To begin with, get the content right. Content drives not just traffic into the website, but also makes it possible for you to get repeat viewers. When the users like what they see on the website, both in terms of writing and designing, they will come back to know more. Keep adding fresh content every other day to keep the interest soaring.
Other ways to get lead generation going on the websites is to check up on what other features you can support. You can get online chat facilities that pop up on the website’s more popular pages. Your BPO agents need to be vigilant at all times to answer the chat enquiries that come in. Pack your website with action words like ‘Download Now’ and ‘Free Trial’. These help sales lead generation in that they call the user to action. You can also upload white papers and case studies of work that you have done in the telemarketing services chapter. These case studies are often the main reasons why a company would hire your call center services.
Other ways to get lead generation going on the websites is to check up on what other features you can support. You can get online chat facilities that pop up on the website’s more popular pages. Your BPO agents need to be vigilant at all times to answer the chat enquiries that come in. Pack your website with action words like ‘Download Now’ and ‘Free Trial’. These help sales lead generation in that they call the user to action. You can also upload white papers and case studies of work that you have done in the telemarketing services chapter. These case studies are often the main reasons why a company would hire your call center services.
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