The question of America’s attitude towards offshore BPO outsourcing kept popping up during President Barack Obama’s visit to India. The Indian contingent was much interested in knowing what the President had in mind about offshore call centers in India. If you rewind the clock back, Obama was primarily vocal about banning any form of telemarketing outsourcing to offshore destinations like India or the Philippines. He was compelled to take such a step because he wanted to bring back jobs to the American shores. The unemployment percentage is now just under 10% after alarming riding over that panic button.
During the President’s visit, the Indian call center delegates were much interested in knowing how things are going to change. The protectionist measures of Obama were severely criticized by the Indian businessmen because they thought that the telemarketing services sector would be hit hard by such measures. In the coming months, the BPO sector across the world is looking forward to the developments in USA. The primary reason for their concern is that the American market is the single largest provider of telemarketing and customer service projects. The European sector has provided only sporadic work over the years and is always regarded as a sort of bonus. The bulk provider being USA, these measures set off alarm bells for call centers across the globe.
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