Optimizing Websites for Lead Generation

It’s true that business firms need a website to give a shape to their online lead generation efforts. But the website has to be designed in a way that is conducive for sales lead generation. A hastily put up website will not serve any purpose for the call center team. No matter how much the outbound call center tries to promote the website, if the users don’t find much of value in the content or if the design is not attractive to the eye, the conversion of the traffic into sales will not happen. BPO web designers have to keep in mind certain aspects of the online marketing process when they are designing websites.

Let me give you an example. Call center units often design websites with flash introductions. That is a regressive step, especially in the context of lead generation. Users don’t like the long time that flash introductions take to upload on their screens. They don’t like the bandwidth that it consumes. When they find flash designs, they quickly close the tab down. So the BPO unit cannot utilize the traffic that they got through tough sales lead generation. Similarly, when the BPO service web designers use heavy images on the website, it slows down the website. That is another turn off for the users. Call centers have to keep these aspects in mind when they are designing websites to market and promote products/services.